KINDpreneurs™ are kind entrepreneurs using their business as a force for good. Offering products with purpose that have a positive impact on people, planet or animals. Shop confidently and consciously by values you care about, whether that be eco friendly, sustainable, reusable, recycled, kind to others, mental health awareness, reducing poverty, fair trade, diversity and more. Social entrepreneurs are the changemakers of the future and we have discovered big why businesses for you, so you can quickly and easily shop in one place knowing your support is making a real difference. 100% of your purchase goes direct to our KINDpreneurs so they can invest in creating a kinder world.